Whenever I talk about brand loyalty, I often share my own story when purchasing my cars. For over a decade, I was loyal to Ford. I loved the style, the quality, the durability, and the resale value of every car and truck I purchased from Ford. But that all changed about a decade ago when my car got a recall. Whenever the temperatures dropped below freezing and the humidity was high, my car doors would
8 Ways for You to Create Content that Creates Customers
These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those decisions online. That said, it only requires a quick look at your analytics before you figure out that the
The Key Metrics of Analytics for Inbound Marketing
Even the largest corporations struggle with tracking metrics. For over a decade I’ve said that analytics often produces more questions than it does answers as users are segmenting, filtering, and analyzing traffic. Combine that with the fact that , and you’re really left scratching your head most of the time. Mojo Media Labs has produced this infographic, The Inbound Marketer’s Guide to Data & Analytics. It provides stages of complexity as well as guidance on
What Measures Marketers Need to Take to Succeed Online
The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the Internet has created new opportunities for businesses as digital tools have helped streamline and automate
Content Marketing Adoption, Tactics and Results in 2014
We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out! This infographic takes a bit of
Stuck on a Plane for 3.5 Hours
I recognize issues with the weather and appreciate that the airlines wish to keep people safe. My 14 year old daughter is on her first trip with her class to Washington D.C. She’s been sending photos to me of the White House, the Washington Monument, the Constitution and other sites since she arrived on Sunday night. We paid quite a bit of money for the trip and her school has done this trip for over