5 Tips to Improve Your Holiday Email Experience in 2017

Reading Time: 2 minutes Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000

Priming the Omnichannel for Black Friday and Cyber Monday

Reading Time: 5 minutes There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest online sales day in U.S. history, with $3.39 billion in online sales. Black Friday came

10 Ecommerce Trends You Will See Implemented in 2017

Reading Time: 2 minutes It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases online! Combined with purchasing activity, an incredible selection of ecommerce platforms, an unending supply of distribution sites, and

3 Takeaways from the 2015 Holiday Season to Help You in 2016

Reading Time: 2 minutes Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014. Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. Cyber Monday is still the largest holiday shopping day online, with 6% of holiday sales. However, sales were down 14% since 2014. In my opinion, there

Key Dates and Stats You Need to Know Heading into the 2014 Holiday Season

Reading Time: < 1 minute Last year, 1 in 5 consumers did ALL of their Christmas shopping online! Yikes… and it’s predicted that this year, one-third of all online shoppers will make their purchases via their smartphone or tablet. 44% are shopping from a tablet and almost everyone is using their desktop to shop. You’re in rough shape this year if you haven’t optimized your sites and emails for mobile and tablet shoppers – but it’s never too late to