Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing and Co-Founder at MailCharts. The email data included comes from MailCharts’ analysis of top 1000
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest online sales day in U.S. history, with $3.39 billion in online sales. Black Friday came
It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and Combined with purchasing activity, an incredible selection of ecommerce platforms, an unending supply of distribution sites, and a rock-bottom barrier to entry… ecommerce is skyrocketing in both sophistication and growth.
Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014.Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. , with 6% of holiday sales. However, sales were down 14% since 2014. In my opinion, there are a few takeaways here: Planning – shoppers are spreading
Last year, 1 in 5 consumers did ALL of their Christmas shopping online! Yikes… and it’s predicted that this year, one-third of all online shoppers will make their purchases via their smartphone or tablet. 44% are shopping from a tablet and almost everyone is using their desktop to shop. You’re in rough shape this year if you haven’t optimized your sites and emails for mobile and tablet shoppers – but it’s never too late to
We’ve shared a ton of infographics on the benefits of mobile commerce and already provided some evidence that, this holiday season, mobile commerce – or mcommerce – was going to be huge. It truly disappoint! Since its creation in 2005, Cyber Monday has grown to become the single biggest online shopping day of the year. Online shopping this holiday season is expect- ed to grow by as much as 15% topping over $2 billion. Targeted