Dam

Martech Zone articles tagged dam:

  • Content Marketing
    Aprimo: Content Optimization, Collaboration, Digital Asset Management, AI Tools

    Aprimo: Collaborative AI Tools For Content Optimization and Digital Asset Management

    In response to the remarkable AI tech boom over the past year, businesses worldwide are rapidly integrating cutting-edge technologies into their operations. Yet, amidst this technological revolution, what truly distinguishes forward-thinking companies is the adoption of new tools and a clear understanding of how and why to use them. Central to this is the recognition that AI does not exist…

  • Sales and Marketing TrainingWhat is a digital experience platform DXP)?

    What Is A Digital Experience Platform (DXP)?

    As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…

  • Content MarketingHyland Nuxeo DAM: Digital Asset Management Workflows

    Your Guide to Driving Creative Content with Digital Asset Management Workflows

    The average US household has an average of 16 connected devices and with every device comes more digital assets. Parks Associates As the world spent more time at home over the last few years, digital content became increasingly important in driving sales and engagement, however, marketers had a harder time keeping these assets straight due to the quick pivot to…

  • Content MarketingAprimo Digital Asset Management for Brands

    7 Ways the Right DAM Can Optimize Your Brand Performance

    When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content.  Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all…

  • Content MarketingWhat is a DAM? What is Digital Asset Managment?

    What Is A Digital Asset Management (DAM) Platform?

    Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…

  • Artificial IntelligenceImagen Go Digital Asset Management

    Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM

    DIgital Asset Management (DAM) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here’s a great explainer video of how Imagen helps brands to better ingest and manage their assets: Imagen offers two DAM products: Imagen Go An agile digital asset managment platform to store and organize all…

  • Artificial IntelligenceDigital Asset Management Trends

    The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021

    Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase…

  • Marketing ToolsCreative Process

    5 Ways to Strengthen Process without Compromising Creativity

    Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We…

  • Content Marketingglobal dam

    Coordinating Global Marketing for One Brand in 23 Countries

    As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s…

  • Content Marketingcelum

    CELUM Advances Digital Asset Management

    We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well as sales effectiveness. While many other…

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