As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn, and it piqued my interest. Boomtrain helps brand better communicate with their users by delivering 1:1 individualized experiences that drive deeper engagement, greater retention,
No doubt that data analysis has an incredible return on investment… but without the necessary tools, things get expensive quickly. We’ve been doing keyword and competitive analysis for one of our clients for over 3 weeks now – combining a ton of data, over 100,000 keywords, and prioritizing it manually. That’s expensive and we’re constantly searching for the next BI tool to help us minimize the time and costs of that reporting. From the infographic:
We have a number of redundant monitoring systems at work that regularly execute processes. Some run every minute, some once a night depending on what they are doing. For example, we might execute a script that exports all customers who haven’t made a purchase in 30 days to send them a coupon. Rather than trying to keep track of all of these by hand, it’s much easier to build jobs that are automatically scheduled and
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