Data Analysis

Martech Zone articles tagged data analysis:

  • Sales and Marketing TrainingWhat does a digital marketer do? A day in the life of infographic

    What Does A Digital Marketer Do?

    Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…

  • Search MarketingHow to Find an SEO Consultant

    How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024

    Search Engine Optimization (SEO) stands as a cornerstone for success, driving visibility, engagement, and conversions. It’s one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become dominant as the medium between the consumer and the brand, search engine optimization exploded in growth as an industry. The industry has…

  • Advertising TechnologyAdTech Predictions (Advertising Technology)

    2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?

    2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…

  • Artificial IntelligenceAGI is not dangerous or Skynet

    AI vs. AGI: And No… Artificial General Intelligence Is NOT Skynet!

    The path from Artificial Intelligence (AI) to Artificial General Intelligence (AGI) is filled with scientific, technical, and philosophical challenges, and it’s difficult to predict a precise timeline for its realization… but there’s little doubt that we’re getting closer with each iteration of the platforms under development. Amidst the enthusiasm for the transformative potential of AGI, there is also a notable…

  • Analytics & TestingSprinklr Insights: AI-driven consumer intelligence reporting platform

    Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI

    Today’s businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at turning customer data into actionable insights. CMO Council This creates a gap…

  • Analytics & TestingTechnology Skills That Digital Marketers Need in 2024

    5 Skills Digital Marketers Need To Master For Success in 2024

    Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers must improve their game to stand out in today’s ever-changing landscape. Marketing…

  • Marketing ToolsGoogle Sheets: integrate api, app script, real-time data, import functions

    Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data

    We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…

  • CRM and Data PlatformsWhatConverts Lead Tracking and Attribution for Agencies

    WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

    Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…

  • Artificial IntelligenceDealtale Revenue Science and AI-Powered Data Analysis

    Dealtale: Empowering Marketers with Revenue Science and AI-Powered Data Analysis

    The data-driven marketing landscape has evolved: guesswork is out, and understanding and leveraging customer data is in. Despite the need to leverage this incredible resource, many marketers face challenges in accessing and analyzing data effectively. This is where Dealtale, the leading Revenue Science platform, comes in. With its unique no-code solution and AI-powered capabilities, Dealtale empowers marketers to become data-driven…

Back to top button