Data Analytic

Martech Zone articles tagged data analytic:

  • Advertising Technologywhat is adtech guide

    Adtech Simplified: A Comprehensive Guide for Business Professionals

    In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…

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