Data Cleanliness
Martech Zone articles tagged data cleanliness:
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CRM and Data Platforms
Why Data Cleansing Is Critical and How You Can Implement Data Cleanliness Processes and Solutions
Poor data quality is a rising concern for many business leaders as they fail to meet their targeted goals. The team of data analysts – that is supposed to produce reliable data insights – spend 80% of their time cleaning and preparing data, and only 20% of the time is left to do the actual analysis. This has a huge…
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Content Marketing
Talend Data Preparation: Easily Access, Cleanse and Prepare Your CRM Data
You just returned from a week in Vegas staffing another industry tradeshow. You’re exhausted, completely backlogged on email and other projects, and you have boatloads of new leads that need to be validated and entered into your CRM system. Staring at that gigantic excel spreadsheet of names, you know it’s going to take you all day to process the contact…
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Analytics & Testing
Water Torture – An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated…
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CRM and Data Platforms
CRM: Data Cleanliness is Next to Data Godliness
I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, “Data Cleanliness is next to Data Godliness.” Says She, “Then I will be in Data Heaven!” We chuckled, but it’s no small feat. Data cleanliness and accuracy are critical for effective sales and marketing efforts. Ensuring clean and deduplicated data is essential for…