The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage

Data is the current and future source of competitive advantage. Borja Gonzáles del Regueral – Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still struggle to understand how it can be utilized to derive improved business outcomes, such as converting more prospects into customers, enhancing brand reputation, or

Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data

Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it has the worst impact on a company’s marketing operations. As marketers represent the company’s product and service offerings in the industry, poor data can quickly deface your brand reputation and lead to delivering negative customer

6 Valid Reasons to Buy a B2B or B2C Prospect List

Can you hear the screams? Wow.. Jenn Lisak did when she posted on Twitter for places to purchase accurate business lists. The howls of displeasure were immediate and our agency was even labeled unethical by one person. The tweets were so ridiculous that Jenn removed the Tweet and discontinued the conversation. When Jenn told me the reaction, I was really irritated. First, the irony of someone on a platform that markets and sells its data