Data Standardization: Define, Test, and Transform

While organizations shift towards establishing a data culture across the enterprise, many are still struggling to get their data right. Pulling data from disparate sources and getting varying formats and representations of what is supposed to be the same information – causes serious roadblocks in your data journey. Teams experience delays and mistakes while carrying out their routine operations or extracting insights from datasets. Such problems force businesses to introduce a data standardization mechanism –

Validity: Data Integrity Tools for Your CRM Administration

As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues.  For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM

Boomtrain: Machine Intelligence Built for Marketers

As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn, and it piqued my interest. Boomtrain helps brand better communicate with their users by delivering 1:1 individualized experiences that drive deeper engagement, greater retention,