Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.

Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually struggle with data getting in the way of attaining their objectives. Syncari takes a fresh

How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience

2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face critical challenges with performance, user identity, and the protection of personal data. In order to

The Identity Puzzle in Customer Data Management

The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good. In modern times, the consumer is a bit like Ravana, not in terms of his

The Myth of the DMP in Marketing

Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers.  In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner defines a DMP as Software that ingests data from multiple sources