Data Management Platforms

Martech Zone articles tagged data management platforms:

  • CRM and Data PlatformsConsumer Identity Solutions

    The Identity Puzzle in Customer Data Management

    The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good.…

  • Sales and Marketing Trainingstop saying this

    I Wish Marketers Would Stop Saying This…

    Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper…

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