Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually struggle with data getting in the way of attaining their objectives. Syncari takes a fresh
2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face critical challenges with performance, user identity, and the protection of personal data. In order to
This infographic from the New Jersey Institute of Technology illustrates the Data Mining and Decision Support Systems, defining the four different processes within the overall system. Data Management – collects the information that a company has available from their sales, records, and customer reports. Model Management – attempts to create conclusions from existing business strategies to see whether or not they are successful. Knowledge Engine – looks to create new paradigms to interact with trends.
As an agency, our clients are asking us more and more to decipher the huge volumes of data that they’re being provided from their reporting engines – CRM, Email, Social Media, etc. To date, we’ve pulled this data into data stores on our internal server, massaged it, and then exported the information we needed. The data, however, are becoming more difficult to filter, segment and assign. Social media, for example, provides strings and URLs of
You’ll find this term used quite a bit on the Internet. When I talk about corporate blogging, I use the term since our company’s leads come directly from… corporate blogging. That said, this is an inspiring photo that I found through StumbleUpon at Scott Rope’s blog. Talk about eating your own dogfood! What kind of advertising can you achieve by incorporating your own product? Would love to see some more examples of this!