Data Noise
Martech Zone articles tagged data noise:
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CRM and Data Platforms
Data Standardization: Define, Test, and Transform
While organizations shift towards establishing a data culture across the enterprise, many are still struggling to get their data right. Pulling data from disparate sources and getting varying formats and representations of what is supposed to be the same information – causes serious roadblocks in your data journey. Teams experience delays and mistakes while carrying out their routine operations or…