Lessons Learned: Social Media Platforms and Blockchain Mass Adoption

The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people’s privacy constantly. It is a fact. A fact that has attracted massive public outcry in the last few years.  Just last year itself, Facebook came under heavy fire for misusing the personal data of 1 million users in England and Wales. The Mark Zuckerberg-led social media giant

Marketing Challenges – And Solutions – for 2021

Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where ecommerce was not previously as pronounced. This shift resulted in a crowded digital landscape, with more organizations vying for consumer

Apple iOS 14: Data Privacy and the IDFA Armageddon

At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a

What Your Customers Really Think About Privacy

The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from the brand. Sometimes that’s a bit too optimistic, but when I answer a ton of questions and then the experience isn’t personalized, I often move on. How about your customers? Do they care about how