Data is the current and future source of competitive advantage. Borja Gonzáles del Regueral – Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still struggle to understand how it can be utilized to derive improved business outcomes, such as converting more prospects into customers, enhancing brand reputation, or
3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life
As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies. Catalyzed by the COVID-19 pandemic, companies around the globe have rethought remote working arrangements. Close to half of companies
Stirista Powers Its New Identity Graph with Real-Time Data
Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically buy a related product at the nearby shopping center. Every one of these encounters helps to develop a complete user profile, but they are all different slices of information, portraying separate selves. Unless they are integrated, they remain
Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even search engines to record lows. The dilemma has publishers across all genres of content struggling
Data Hygiene: A Quick Guide To Data Merge Purge
A merge purge is a pivotal function for business operations such as direct mail marketing and obtaining a single source of truth. However, many organizations still believe that the merge purge process is solely limited to Excel techniques and functions that do very little to rectify increasingly complex needs of data quality. This guide will help business and IT users understand the merge purge process, and possibly make them realize why their teams can no
