Data
- Ecommerce and Retail
Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify
Zero-party (0p) data marketing transforms how ecommerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging this approach to drive higher engagement and boost conversions for Shopify stores. Understanding Zero-Party Data Marketing Zero-party data marketing involves…
- Analytics & Testing
3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI
The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…
- Martech Zone Apps
Convert Rows To CSV or CSV to Rows
Source Data Result Data Convert Rows To CSV Convert CSV To Rows Copy Results How To Use This Online Tool It never fails that every time I’m working to move data from one system to another using a text area field, I have my data formatted incorrectly. Some systems want all of the values in a comma-separated value (CSV) like this: value1,…