The State of Search Marketing in 2015

I recently spoke to a group that I’ve been repeatedly invited back to speak to over the last 5 years. At one point in the conversation the topic turned to keyword usage. Jaws dropped as I told the audience to stop worrying about keyword densities and usage throughout their content. While I still think a keyword is great to utilize within the title of a post, for the most part I believe you’re better off

Like Apples and Cheese, Email and Social Media Marketing

I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good email campaigns will deepen the relationship that you have with social media contacts, and turn