What are the Top SEO Ranking Factors in 2017?

We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up short pages with every keyword combination available, and cross-linked all the sites. The result was a mess of domains, brand confusion,

How to Calculate the Lifetime Value of Your Mobile App User

We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s