Shop Your Spot: A Mobile Deals App Built for the Consumer

Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind this application because it empowers the user rather than the

5 Point Email Marketing Holiday Checklist

It’s Fall which means back to school shopping is in full swing and students are on their way back to the classroom. However, Timing. Be aware that even though it’s only August, several people are already starting to look into gift ideas. If they find it for the right price, they go ahead and purchase to be ahead of the game. Position your emails for that audience and craft emails to capture those buyers. Of