What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how