The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

BlueConic: Collect, Unify, and Optimize the Customer Journey

With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with producing meaningful marketing messaging. The ability to react real-time and

MeetingHero: An App for Meeting Productivity

Marketers have meetings all the time as do agencies… meetings are the lifeblood of ideation and planning. But meetings can be terribly unproductive as well. While many people want meetings all the time, I often resist. Meetings are taxing and expensive. Sometimes fear spurs a meeting where people just want to cover their butt. Other times, meetings produce a ton more work even though you’re not completed yet. I recently wrote a post asking, Is

DecideAlready: Capture and Rank Feedback

We love tools that capture information from customers, but there is really no one-fits-all solution. Sometimes you need different question options, sometimes dynamic question and answer, other times you need personalization. I’ve been asked to be a Judge in Indianapolis’ TechPoint Mira Awards for 2014 and Joshua Hall is utilizing the tool for judges to capture information and vote on each nominee. It’s a great tool that’s another output of the innovative incubators at SproutBox.