Designer Terminology: Fonts, Files, Acronyms and Layout Definitions

Common terminology utilized by designers of graphics and layouts for the web and print.

2020 Local Marketing Predictions and Trends

As innovation and convergence in technology continue, affordable opportunities for local businesses to build awareness, be found, and sell online continue to grow. Here are 6 trends that I’m predicting will have an enormous impact in 2020. Google Maps Will Become the New Search In 2020, more consumer searches will originate from Google Maps. In fact, expect an increasing number of consumers to bypass Google search altogether and utilize Google apps on their phones (i.e.

What is Webrooming? How is it Different from Showrooming?

This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, 84% of shoppers check Amazon before shopping What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online. What is Showrooming Showrooming – when a customer purchases online after researching t The infographic

What is Analytics? A List of Marketing Analytics Technologies

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. Definition of Marketing Analytics Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives