Artificial Intelligence, Customer Relationship Management, Marketing & Sales Videos, Sales Enablement

People.ai: Unlock the Power of Artificial Intelligence for Your Sales, Marketing, and Customer Success Teams

While artificial intelligence continues to raise alarms with many, I personally believe it will unleash incredible opportunities for sales and marketing teams. Today, much of a marketers time is spent implementing technology solutions, moving data, testing, and analyzing the results of their marketing initiatives in preparation for the next campaign. The promise of ai is that systems can learn from our actions, so technology can optimize itself, data can be moved more effectively, tests can be automatically implemented and results will modify the technology. AI doesn’t replace talent, it will enable our creativity, getting us

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Analytics & Testing, Content Marketing, , Marketing & Sales Videos

Sailthru: Optimize, Automate and Deliver

We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site that the user is landing on. I have been writing for a long time that the limitation of modern analytics is that it only raises more questions, not actual answers. Personalization platforms like Sailthru are shifting the paradigm – taking the analytical data and optimizating the visitor’s experience to increase revenue… and doing it automatically

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