The Cost of Measuring Deliverability Versus Inbox Rates

If the Postal Service had a garbage can at their facility and, every time they saw a piece of junk mail come through they threw all of it in the trash, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry any email that’s delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores as if they’re something to be proud

Marketing Metrics that Matter

Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more often than not – is not actually impacting your revenue. Marketers need to focus on