5 Mistakes that Could Get Your Email in the Spam Folder

If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months and then – poof – the emails bounce. Or worse, they’re routed to some other

What is Email Authentication? How does it Impact Deliverability?

There’s a lot of ignorance out there from marketers and IT professionals when it comes to email deliverability and inbox placement. Most companies simply believe it’s a simple process where by you send the email… and it gets where it needs to be. It doesn’t work that way – internet service providers have a number of tools at their disposal to verify the source of the email and validate it as a reputable source before

Mail Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues

We’ve been monitoring our email inbox percentages with our partners at 250ok and getting some great results. I wanted to dig in a little deeper to the actual construction of our email and found a great tool called mail tester. Mail tester provides you with a unique email address that you can send your newsletter to and then they provide you an quick analysis of your email against common SPAM checks by junk filters. The

What is Expressed versus Implied Permission?

Canada is taking a stab at improving its regulations on SPAM and the guidelines that businesses must abide by when sending their email communications with the new Canada Anti-SPAM Legislation (CASL). From deliverability experts that I’ve spoken to, the legislation isn’t all that clear – and personally I think it’s strange that we have national governments interfering with global issues. Imagine when we get a few hundred different governments writing their own legislation… absolutely impossible.

Email Versus Social Media

This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their preferred communication method Even among the 18-29 age group, email trumps social for commercial usage

10 Holiday Deliverability Tips

From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes. From

Video: Content versus Backlinks

A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job is to provide relevant results. If a lot of other well-respected sites point to you

Emails not getting through? Add an SPF record!

I just migrated my company’s email over to Google Applications. So far, we really love the freedom it’s providing us. Prior to being on Google, we used to have to put requests in for any changes, list additions, etc. Now we can handle it all through Google’s simple interface. One setback we did notice, though, was that some email from our system isn’t actually making it to us. I did some reading up on Google’s