Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

One of our customers is on Squarespace, a content management system that provides all the basics – including ecommerce. For self-service clients, it’s a great platform with many options. We often recommend hosted WordPress because of its unlimited capabilities and flexibility… but for some Squarespace is a solid choice. While Squarespace lacks the API and millions of productized integrations that are ready to go, you can still find some fantastic tools to enhance your site. We

Delivra Adds E-Commerce Personalization and Segmentation

The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014. Email marketing campaigns are responsible for more than seven percent of all e-commerce transactions, making it the second most effective ecommerce marketing tool behind the online search function, which boasts a

The Importance of a Click Whitepaper

Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics to improve the click rates, and some real life experiences to reveal how understanding the importance of a click will assist your company’s email marketing efforts. Increasing clicking rates in your email marketing is a

Delivra Enlists Cazoomi AppSync® for CRM

Our email marketing sponsor, Delivra, has announced integrations with both Netsuite and Microsoft Dynamics CRM platforms utilizing Cazoomi. If you’ve not heard of Cazoomi SyncApps®, it’s a pretty impressive cloud application that synchronizes your contact data across financial, ecommerce, email service providers and/or customer relationship management systems. For enterprise customers, the Cazoomi application is much less expensive than the development necessary. And you need not worry about companies updating their integrations… Cazoomi has to! Aside

3 Take-Aways from 5 Keys to Exceptional Email Marketing

According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve and what doesn’t. Take the time to focus on the fundamentals; it’s these basic concepts