Demand Metric
Martech Zone articles tagged demand metric:
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Analytics & Testing
Douglas KarrAug 11, 2014
The World of Social Media Monitoring and Analytics
The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to…
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Content Marketing
Douglas KarrMay 16, 2013
Beginner’s Guide to Content Marketing
Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you. Content marketing is the opportunity for you to…