Demand Versus Lead

Martech Zone articles tagged demand versus lead:

  • Content Marketing
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    Understanding Demand Generation vs Lead Generation

    Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage in those leads generated through lead generation activities. If the…

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