What is Account-Based B2B Marketing?

How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backwards to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27% above our goal! Sales: We’re just not getting the support we need. If that sounds