How Predictive Analytics Is Being Utilized In Healthcare Marketing

Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online.  The global predictive analytics in healthcare market was valued at $1.8 billion in 2017 and is estimated to reach $8.5 billion by 2021, growing at a rate of

Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the first line of your email is a no-fail conversion-clincher… Or is it? The truth isn’t

A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI

While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic

Not Everyone Who Interacts With You Is a Customer

Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can have many different reasons for perusing your site and spending time with your content, none

How to Make Marketing Automation Work for You

There’s a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation. We’ve learned from our marketing automation sponsor, Right On Interactive, that there are very distinct characteristics of a marketing automation system that every marketer should look for: Data – the ability to collect data, either through forms,