The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

Agreedo: Making Meetings More Productive

When I was working for a large software company, I once stopped going to meetings as a test. The Product Management team had meetings scheduled all week and sometimes 8 full hours a day… meeting with clients, sales, marketing, development, and support. It was insane. It was insane because the organization loved to meet but never actually held their employees accountable to accomplish anything with the meeting. So, for 2 weeks I did not attend

Can Social Media Cure Depression?

Mark Earl’s book, Herd, has been a tough read for me. Don’t take that the wrong way. It’s an amazing book that I found through Hugh McLeod’s blog. I say ‘tough’ because it’s not a 10,000 foot view. Herd (How to change mass behaviour by harnessing our true nature) is a complex book that thoroughly details a plethora of studies and data to come up with its core premise. As well, Mark Earls is not