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Martech Zone articles tagged descriptive:

  • Analytics & Testing
    big data applications infographic

    4 Ways that Big Data Applications Are Providing Results

    According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations,…

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