Design

Martech Zone articles tagged design:

  • Marketing ToolsFigma: Design, Prototype, Collaborate, Enterprise

    Figma: Design, Prototype, and Collaborate Across Enterprise

    In the last few months, I’ve been helping to develop and integrate a highly customized WordPressinstance for a client. It’s quite the balance of styling, extending WordPress through custom fields, custom post types, a design framework, a child theme, and custom plugins. The difficult part is that I’m doing it from simple mockups from a proprietary prototyping platform. While it’s…

  • Marketing ToolsOnehub: Secure Client Portals for Agencies

    Onehub: A Comprehensive Solution for Agencies to Create Secure and Organized Client Portals

    Agencies face many challenges in managing and sharing digital assets with clients. The need for a secure, efficient, and organized platform is more pressing than ever, especially in industries where confidentiality and data integrity are non-negotiable. Agencies must navigate the complexities of file sharing, version control, and collaborative editing, all while ensuring that sensitive information remains protected. This environment demands…

  • Content MarketingWeb Design Process

    Blueprint to Success: Crafting the Ultimate Web Design Process

    Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…

  • Marketing BooksHow to write a book. Why to write a book.

    How and Why To Write a Book

    It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…

  • Advertising TechnologySteve Jobs Infographic and Lesser Known Facts

    Steve Jobs: The Infographic and Insights Beyond the Apple Legacy

    I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…

  • Marketing ToolsAdobe Workfront: Marketing Workflows and Enterprise Marketing Collaboration Platform

    Adobe Workfront: Transforming Marketing Workflows and Enhancing Enterprise Collaboration

    The complexities of resources, mediums, and channels in enterprise marketing require tools to ensure workflows and collaboration are handled efficiently and easily. Having a workflow and collaboration tool offers the following benefits to enterprise marketers: Centralized Project Management: Enterprise marketing involves managing a multitude of projects simultaneously, often with overlapping timelines and resources. A centralized project management platform streamlines this…

  • Content MarketingGraphic Design Trends for 2023

    What Are The Graphic Design Trends That Shaped 2023?

    Graphic design is an ever-evolving field where creativity meets technology to create innovative and visually compelling solutions. As we step into a new era of design, the integration of generative AI (GenAI) into graphic design platforms has emerged as a game-changer. I recently shared how Adobe Illustrator is integrating generative AI tools to accelerate the innovation process for creatives. This…

  • Marketing ToolsAdobe Illustrator AI Features

    Adobe Illustrator: Unleashing the Power of AI in its October 2023 Release

    Adobe has long been a pioneer in the world of creative software. I’m an avid Illustrator user and enjoy using the vector-based graphic creation platform. With the rapid acceleration of AI-powered graphic creation, I started to doubt the future of graphic design platforms like Adobe Illustrator and its other family of products. Imagine my excitement this morning when I opened…

  • Artificial IntelligenceHow AI is transforming the fashion industry and e-commerce

    11 Ways Artificial Intelligence Is Transforming Fashion E-commerce

    Over the last couple of years, we’ve been working with several fashion e-commerce clients to help them digitally transform. One area that we’ve been researching and exploring is how artificial intelligence (AI) can be deployed as a tool to help them with internal automation as well as to transform customer experiences. There are simple things we’re doing today from a…

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