B2B Content Marketing Trends

The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B Content Marketing Trends in 2021 that drives home 7 trends central to how B2B content

Canva: Kickstart and Collaborate Your Next Design Project

A good friend Chris Reed messaged me asking if I had given Canva a try and he told me that I’d love it. He’s absolutely right… I tested it out for a few hours and was really impressed with the professional designs that I was able to create within minutes! I’m a huge fan of Illustrator and have used it for many years – but I’m design-challenged. I believe that I know a good design

Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth

If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. You might do

Abstract: Collaborate, Version, and Handoff Your Product Designs

We’re working with a national firm right now to develop custom Marketing Cloud email templates for each of the departments and business units. Because stakeholders, contractors, and designers are all remote, the designer developed his mockups and worked on versions with his leadership team – then handed it off to our team for responsive coding and implementation. The designer introduced me to Abstract. Abstract is an online collaboration tool for Mac where your company, contractors,