Martech Zone articles tagged desire:

  • Sales and Marketing TrainingWhat is Change Management?

    What is Change Management?

    Technological advancements, shifting customer demands, and fluctuating economic conditions are the norm rather than the exception in business. The ability to adapt and evolve has become a critical determinant of success. Change management has emerged as a necessity in this context, serving as the linchpin enabling organizations to navigate these tumultuous waters with agility and resilience. As technologies evolve at…

  • Content MarketingColor Psychology: Emotion, Attitude, and Behavior

    The Psychological Impact Of Color On Emotion, Attitude, and Behavior

    I’m a sucker for color theory. We’ve already published how genders interpret colors and how colors impact buying behavior. If you want to learn more about how our eyes actually detect and interpret color, don’t miss reading Why Our Eyes Need Complementary Color Palette Schemes. This infographic details the psychology and even the return on investment a company might attain…

  • Sales EnablementLead Qualification Questions

    The 5 Questions That Will Always Qualify A Lead

    Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…

  • Marketing BooksBuilding a Story Brand

    Building a Storybrand: The 7 Prospect Desires Your Business Depends On

    Aproximately a month ago, I got to participate in a marketing ideation meeting for a client. It was fantastic, working with a consultancy known for developing roadmaps for high tech companies. As the roadmaps were developed, I was impressed with the unique and differentiated paths the team came up with. However, I was also a determined to keep the team…

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