How Site Speed Impacts Mobile Ecommerce Conversion Rates

We integrated a rewards program and developed several personalized and sophisticated marketing automation flows for an e-commerce client that dramatically increased their revenue. As we continued to watch users flow from the emails through conversions, we identified several issues with their hosting and platform that were significantly impacting site speed – frustrating their potential customers and driving abandonment rates upwards – especially on mobile devices. Why Page Speed Matters It’s great to work on marketing

Holiday Ecommerce: Mobile, Tablet and Desktop

This is a very interesting look at expenditures and conversions this holiday season from the the folks at Monetate. Althought it provides us with clear evidence of an increase in Mobile and Tablet usage for purchases from Black Friday and Cyber Monday, it provides a bit more insight into the different behaviors of people utilizing tablets, mobile and desktops. In my opinion, it appears that folks with tablets are already pretty comfortable shopping from them

Safari 4 Released – Firebuggishly Great!

Just installed the newest Safari (OS X Leopard, version 4) and there’s a couple great features I’ve already discovered. The most obvious addition is the panoramic preview of the sites you visit most (hmmm… something perhaps borrowed from Firefox?). The much more important feature I’ve discovered, though, is the inspect element feature (hmmm… something perhaps borrowed from Firebug?) As with any browser, Safari 4 is lightning fast since it’s just been released. It usually takes