Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing

5 Most Common Mistakes Made by JavaScript Developers

JavaScript is the base language for virtually all the modern day web applications. In the past few years, we have seen an increase in the overall number of powerful JavaScript-based libraries and frameworks in building web applications. This worked for Single Page Applications as well as server-side JavaScript platforms. JavaScript has definitely become omnipresent in the world of web development. This is why it is a major skill that should be mastered by web developers.

Website Redesign: A Process to Generate More Website Conversions

Have you just start-up a business and dreaming of flourishing it with a speed of light? Though, having a promising idea and best quality product isn’t enough for customers to step in. If your brand is reaching few and you are relying on word of mouth for your success, that would take a decade for you to have a bright future. Website to Boost Sales of your Business In this world of technology, to outreach

How to Deploy WordPress on Pantheon

Your company website is one of your most valuable business assets. Load time, availability, and performance can directly affect your bottom line. If your site is already running on WordPress—congrats!—you’re well on your way to delivering a seamless experience for your users and your team. While choosing the right CMS is an important first step in building an awesome digital experience. Choosing with the right host for that CMS can boost performance, improve uptime, reduce

The 3 Pillars of Marketing

Win, Keep, Grow… that’s the mantra of marketing automation company Right On Interactive. Their marketing automation platform isn’t focused purely on acquisition – they’re focused on the customer lifecycle and finding the right customers, retaining those customers, and growing the relationship with those customers. That’s much more efficient than the endless search for leads. T2C put together this infographic asking an important question, why don’t we structure our marketing departments this way? Why don’t we

How to Generate Value from Digital Marketing

Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and