Development

Martech Zone articles tagged development:

  • Content MarketingWeb Design Process

    Blueprint to Success: Crafting the Ultimate Web Design Process

    Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…

  • Content MarketingTumult Hype: Animate HTML5

    Tumult Hype: Create and Animate Engaging User Experiences with HTML5 for OSX

    HTML5 has revolutionized the web development landscape with its rich set of features and capabilities, and one area where it truly shines is animation. With HTML5, web developers can create stunning animations that enhance user experiences on websites and web applications. In this article, we’ll explore HTML5’s animation capabilities and the kinds of user experiences that can be created using…

  • Mobile and Tablet MarketingMobile App Development ROI

    What Does It Require To Achieve A Positive ROI on a Mobile App?

    Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…

  • Mobile and Tablet MarketingMobile App, Mobile Web App, versus Progressive Web App (PWA)

    Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)

    When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the differing stances of Apple and Google regarding PWAs. Here, we explore these considerations, including the pros and cons of each…

  • Content MarketingOpenAI ChatGPT

    Why The World is Buzzing About ChatGPT

    ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI, ChatGPT is an open-source natural language processing (NLP) model (the GPT in ChatGPT) that can generate real-time, human-like responses to user queries. The idea behind ChatGPT was first conceived by OpenAI’s CEO, Ilya Sutskever, to create a chatbot that…

  • Content MarketingCometChat API and SDK for Text, Voice, or Video Chat

    CometChat: A Text, Group Text, Voice, and Video Chat API and SDKs

    Whether you’re building a web application, Android app, or iOS app, enhancing your platform with the ability for your customers to chat with your internal team is an incredible way to improve customer experience and deepen engagement with your organization. CometChat enables developers to build a reliable and full-featured chat experience into any mobile or web app. Features include 1-to-1…

  • Content MarketingBuild Versus Buy MarTech

    The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business

    The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026,…

  • Marketing ToolsMicrosoft Visual Studio Code

    Is Visual Studio Code The Best OSX Code Editor On The Market?

    Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and…

  • Content MarketingTomorrow

    Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

    The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…

  • CRM and Data PlatformsResearch as a Service (RaaS) Customer Survey and Marketing Research

    RaaS: Capturing Customer Insights in the Digital Age

    Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for the business. But, there is a better way to get the much-needed customer insights that validate your product and business direction.   A…

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