Reading Time: 3 minutes The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing
5 Most Common Mistakes Made by JavaScript Developers
Reading Time: 3 minutes JavaScript is the base language for virtually all the modern day web applications. In the past few years, we have seen an increase in the overall number of powerful JavaScript-based libraries and frameworks in building web applications. This worked for Single Page Applications as well as server-side JavaScript platforms. JavaScript has definitely become omnipresent in the world of web development. This is why it is a major skill that should be mastered by web developers.
Website Redesign: A Process to Generate More Website Conversions
Reading Time: 5 minutes Have you just start-up a business and dreaming of flourishing it with a speed of light? Though, having a promising idea and best quality product isn’t enough for customers to step in. If your brand is reaching few and you are relying on word of mouth for your success, that would take a decade for you to have a bright future. Website to Boost Sales of your Business In this world of technology, to outreach
How to Deploy WordPress on Pantheon
Reading Time: 3 minutes Your company website is one of your most valuable business assets. Load time, availability, and performance can directly affect your bottom line. If your site is already running on WordPress—congrats!—you’re well on your way to delivering a seamless experience for your users and your team. While choosing the right CMS is an important first step in building an awesome digital experience. Choosing with the right host for that CMS can boost performance, improve uptime, reduce
The 3 Pillars of Marketing
Reading Time: < 1 minute Win, Keep, Grow… that’s the mantra of marketing automation company Right On Interactive. Their marketing automation platform isn’t focused purely on acquisition – they’re focused on the customer lifecycle and finding the right customers, retaining those customers, and growing the relationship with those customers. That’s much more efficient than the endless search for leads. T2C put together this infographic asking an important question, why don’t we structure our marketing departments this way? Why don’t we