Development
Martech Zone articles tagged development:
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Mobile and Tablet Marketing
What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…
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Content Marketing
Why The World is Buzzing About ChatGPT
ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI, ChatGPT is an open-source natural language processing (NLP) model (the GPT in ChatGPT) that can generate real-time, human-like responses to user queries. The idea behind ChatGPT was first conceived by OpenAI’s CEO, Ilya Sutskever, to create a chatbot that…
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Marketing Tools
Is Visual Studio Code The Best OSX Code Editor On The Market?
Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and…
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CRM and Data Platforms
RaaS: Capturing Customer Insights in the Digital Age
Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for the business. But, there is a better way to get the much-needed customer insights that validate your product and business direction. A…