A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. If you don’t… and your competitors do… you’re going to miss your opportunity to establish your business

Recognition is Given to You, Authority is Taken by You

This week, I had an amazing conversation with a young colleague in the marketing industry. The person was frustrated. They were an expert in the industry with years of incredible results. However, they were often overlooked when it came to opportunities for speaking, advice, or attention from leaders. At 40 years old, my authority came much later than many of the recognized leaders within the marketing landscape. The reason is relatively simple – I was a