Reading Time: 2 minutes Swaarm is a performance-based tracking platform that provides agencies, advertisers, and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable growth. The platform has been engineered from the ground up to be simple to use, yet powerful, with data-driven campaign automation to help marketers successfully measure and optimize campaigns at an economic price. Instead of a top-down approach, we built this product ground up. Right from the very
Why GDPR Is Good for Digital Advertising
Reading Time: 2 minutes A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and it will bring about change, but it’s change digital marketers should welcome, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality is that this was long overdue. Companies have been dragging their feet, and
Are Programmatic Advertising Buys Killing Your Reputation?
Reading Time: 4 minutes Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully. One area that we wanted to improve monetization was in our
Adobe Digital Insights: The State of the Digital Union 2017
Reading Time: 2 minutes Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and
How to Generate Value from Digital Marketing
Reading Time: < 1 minute Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and