Digital Advertising
Martech Zone articles tagged digital advertising:
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Artificial Intelligence
Jay PrasadMar 12, 2024
Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…
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Marketing Tools
Douglas KarrMar 1, 2024
Navigating the Shrinking Half-Lives of Technology in Martech
I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…
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Advertising Technology
Douglas KarrFeb 1, 2024
Quickads: Create Ad Copy and Creatives In Seconds Using Generative AI
The task of ad creation often presents formidable challenges. Businesses grapple with the complexities of crafting, optimizing, and resizing ads to meet the diverse specifications of various platforms. Each platform demands a unique approach to ad format, size, and style, making the process intricate and resource-intensive. Furthermore, optimizing these ads for maximum engagement and conversion is a sophisticated dance, requiring…
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Advertising Technology
Angelina LugovaJan 9, 2024
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…
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E-commerce and Retail
Douglas KarrDec 27, 2023
Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos
User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…
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Advertising Technology
Ken HarlanAug 9, 2023
How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…
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Advertising Technology
Douglas KarrJul 24, 2023
Revealbot: Automate And Scale Your Ad Management and Optimization
Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on achieving remarkable results and maximizing their return on ad spend (ROAS). Revealbot’s comprehensive platform is designed to empower businesses by…
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Advertising Technology
Jonathan TomekJan 11, 2023
Location Data’s Next Big Thing: Fighting Ad Fraud And Knocking Out the Bots
This year, US advertisers will spend close to $240 billion on digital advertising in an effort to reach and engage consumers who are new to their brand, as well as re-engage existing customers. The budget size speaks to the important role that digital advertising plays in growing businesses. Unfortunately, the sizable pot of money also attracts a host of nefarious…
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Advertising Technology
Douglas KarrDec 8, 2022
Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…
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Advertising Technology
Adam OrtmanMay 31, 2022
New Approaches to Digital Advertising After Third-Party Cookies Are No More
With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse when a change is announced in the digital world. Suddenly, there’s no milk or bread in the grocery store and Armageddon is…