Aprimo and ADAM: Digital Asset Management for the Customer Journey

Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings. The platform has been recognized as a leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016, providing the following: Seamless ecosystem integration through the Aprimo Integration Framework – Brands can gain better visibility and more seamlessly connect into the marketing ecosystem with the added benefits of Aprimo’s open and flexible integration framework in the cloud. Convergence of Marketing

Rights Cloud: Automate Content Rights Clearance in Real-Time

Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion. It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed and the photo was available for use and distribution… before it was distributed! FADEL is

Coordinating Global Marketing for One Brand in 23 Countries

As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s a powerful tool to connecting your brand to your specific audiences. So how do you

CELUM Advances Digital Asset Management

We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well as sales effectiveness. While many other DAM system are essentially a glorified file system that does not really improve processes, CELUM

The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, . Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences — when, where and how customers want it. A positive experience in every marketing channel is the single most important key to this evolution. Widen has explored this phenomenon in their recent

How to Effectively Use Visual Storytelling for Your Brand in 2015

While the buzzword visual storytelling might be new, the idea of visual marketing is not. 65% of the general population are visual learners, and it’s no secret that images, graphics and photos are some of the most liked content across social networks. Marketers are taken visual marketing a step further by developing and honing the concept of visual storytelling where we are using imagery to tell a story. Why Does Visual Storytelling Work? Science tells