VR’s Rising Tide in Publishing and Marketing

Since the beginning of modern marketing, brands have understood that forming a connection with end users is the core to a successful marketing strategy – creating something that stirs emotion or provides an experience often has the most lasting impression. With marketers increasingly turning to digital and mobile tactics, the ability to connect with end users in an immersive way has diminished. However, the promise of virtual reality (VR) as an immersive experience is on

The 4 Most Impactful Trends This Year in Digital Content

We’re very excited for our upcoming webinar with Meltwater on Content and Customer Journeys. Believe it or not, content marketing has and continues to evolve. On one side, the behavior of users has evolved in how content is being consumed and how content is impacting the customer journey. On the other side, the mediums have evolved, the ability to measure response, and the ability to predict the popularity of content. Be sure to register for