At the beginning of the pandemic, many companies cut their advertising and marketing budgets due to decreases in revenue. Some businesses thought that due to mass layoffs, customers would stop spending so advertising and marketing budgets were reduced. These companies hunkered down in response to economic hardship. In addition to companies hesitating to continue or launch new advertising campaigns, television and radio stations were also struggling to bring in and keep clients. Agencies and marketing
Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have been responding to customers with more convenient digital services. For example, wholesalers and B2B companies
Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps
Alteryx: The Analytic Process Automation (APA) Platform
When my company assists and drives digital transformation journeys in enterprise companies, we focus on 3 key areas – people, processes, and platforms. We then create a vision and roadmap to help the company automate and build efficiencies internally as well as transform the customer experience externally. It’s a difficult engagement that can take months, incorporating dozens of meetings with leadership and in-depth analysis of the data, platforms, and integrations that the business is dependent
Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box
Search is the universal language. And the search box is the portal to all your answers. At home daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them. At peak performance, search and browse boosts top and bottom line. Customers buy more and stay loyal,
Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks the experience and skill to push digital transformation. I’m often hired by leadership to assist a company digitally transform –
Is 2018 The Year Retail Died? Here’s How To Save It
Kids and kids at heart were equally saddened by the fall of Toys ‘R’ Us, an industry stalwart and the last remaining retail chain that focused exclusively on toys. The store closure announcement removed all hope that the retail giant – a place of nostalgia for parents, a kingdom of wonder for children – could be saved. What’s even sadder is that Toys ‘R’ Us could have been saved. The toy-stocked superstore fell victim to
The Agile Marketing Journey
With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking the necessary steps. Digital Marketing Transformation Marketing transformation is synonymous with digital transformation. In a Data Study from PointSource – Executing Digital Transformation – data collected from 300 decision-makers in Marketing, IT, and Operations points