Direct Mail
Martech Zone articles tagged direct mail:
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Artificial Intelligence
Leadflow: An AI-Powered Lead Generation System for US-Based Real Estate Professionals
Leadflow is a real estate lead generation (leadgen) system for real estate professionals, including landlords, wholesalers, real estate agents, Airbnb hosts, real estate brokers, mortgage brokers, flippers, appraisers, and more. Leadflow provides comprehensive marketing tools and scores each property with Sellability Scores ranging from 0 to 1,000. The higher the score, the higher the propensity of the property to sell.…
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Sales Enablement
Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail
In today’s rapidly evolving digital landscape, traditional marketing approaches are proving insufficient. Email blasts, cold calls, and mailers are losing effectiveness as potential customers are increasingly resistant to generic, impersonal attempts to capture their attention. The hunt for innovative, authentic, and personalized connections with audiences has led to the rise of Sendoso, a direct marketing automation platform. Consumer behavior has…
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Mobile and Tablet Marketing
PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at some point. But before they know it, too much time has gone by. The offer expired or the event ended, and…
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Advertising Technology
QR Code Builder: How To Design and Manage Beautiful QR Codes For Digital or Print
One of our clients has a list of over 100,000 customers that they’ve delivered to but don’t have an email address to communicate them with. We were able to to do an email append that successfully matched (by name and mailing address) and we started a welcome journey that has been quite successful. The other 60,000 customers we are sending…
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Sales Enablement
Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)
Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception. Some general principles concerning the form and elements of a good sales…