Direct-to-consumer

Martech Zone articles tagged direct-to-consumer:

  • Ecommerce and RetailChallenges of Ecommerce Platforming and Composable Commerce Platforms

    The Challenges of E-commerce Replatforming — No Pain, No Gain?

    Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…

  • Ecommerce and RetailDirect-To-Consumer (DTC/D2C) Strategies for Ecommerce

    Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right

    At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…

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