Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less than ever. In fact, I often refer to my writing here as articles rather than
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that they should solicit reviews to get better visibility in the directory. Or is it? The
Many companies struggle to compartmentalize and develop a consistent set of marketing metrics with their business-to-business marketing efforts. This infographic from g2m solutions is a compilation of B2B marketing metrics that they expound on further in their Measuring Marketing ROI ebook. The SMART Approach to Marketing Analytics SMART is an acronym for a standardized approach to any marketing effort: Select What to Measure Measure it Analyze Key Findings Revise Tactics Test Impact The Stages of
Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that everyone loves is actually worthless? What controversial SEO tactic do you think is truly valuable?
Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value. Traditional Media – Print, TV, Radio Sponsorships through traditional media typically come
The television is often on in our home, but it’s usually background noise. If I do watch television, it’s usually the Discovery Channel. Today is a weekday, so I roamed the channels a few times. After a while, we just rented a movie. Here are 3 reasons why: ShamWow I hope this guy squints because someone poked him in the eye. HeadOn Self-prescribed after you see their commercial 47 times. Billy Mays The only thing