Disclosure

Martech Zone articles tagged disclosure:

  • Search MarketingBacklinks: Nofollow, Dofollow, UGC, Sponsored, Linkbuilding

    What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

    Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It’s an endless stream of requests, and it irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make…

  • Advertising TechnologyWhat Is Native Advertising? Benefits, Examples, History, Disclosure

    What is Native Advertising?

    Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content to the target audience, without disrupting their browsing experience. Native ads often mimic the style and tone of editorial content,…

  • Content Marketingdisclosure

    Know Your Fair Use, Disclosure and IP

    This morning I received a note from a company that we’ve written about. The email was quite forceful in demanding that we immediately remove any references to the trademarked company name in our post and suggested that we link to their site utilizing a phrase instead. Trademark Fair Usage I’m guessing the company may have been successful in the past…

  • Content Marketinghandcuffed1

    Is Your Marketing Illegal?

    Attorney David Castor, an attorney firm specializing in startups and SaaS businesses, emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must remove any iTunes reviews that were written by Reverb employees posing…

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