Discount Versus Free
Martech Zone articles tagged discount versus free:
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Ecommerce and Retail
Does Discounting Devalue a Brand More than Free?
We were having a good discussion about my upcoming presentation at Social Media Marketing World about what kind of offer we could make to folks that attended my session or the event as a whole. The conversation came up with whether or not any discount or free option might devalue the work we would provide. One of the lessons I’ve…