Every year, Chief Marketing Officers continue to predict and push strategies that they see trending for their customers. PAN Communications always does a great job of succinctly collecting and distributing this information – and this year they’ve included the following infographic, 2020 CMO Predictions, to make it easier. While the list of challenges and skillsets seem to be endless, I actually believe they can be boiled down quite a bit to 3 distinct issues: Self-Service
Because our clients are highly technical, it’s often difficult for us to find writers that are both creative as well as knowledgeable. Over time, we grew weary of rewrites, as have our writers, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or we dial them in – and we record a few podcasts. We also record the interviews on video.
One area that I didn’t invest in branding was this site. While my agency had a great logo that I love, and we work with all of our clients on their branding, I just didn’t have the bandwidth to work on the Martech Zone brand… until today. The old “M” symbol was basically a slightly modified illustration that I purchased in haste after I switched the domain. It was quite plain, didn’t represent anything, and
In Indianapolis, there’s quite a movement in the marketing technology space with the growing number of investments of HighAlpha – which was born out of ExactTarget. We’ve shared about one of those companies, Quantifi, and interviewed CEO R.J. Talyor on our Martech Interview series. This week, podcast professional Liz Prugh of Pure Fandom fame and R.J. decided to interview me for their podcast, The New New Thing! The mission of The New New Thing: Our
We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up short pages with every keyword combination available, and cross-linked all the sites. The result was a mess of domains, brand confusion,
Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic and drive that traffic to their clients. But it still went under. Our agency, DK New Media, has been at this for 7