Dmh

Martech Zone articles tagged dmh:

  • Advertising Technology
    data hub

    The Myth of the DMP in Marketing

    Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers.  In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s…

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