How to Reverse Plummeting Email Engagement Rates

It’s quite a surprise to most companies when they find out that . For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list. The effort it required to get these subscribers to opt-in was costly and companies hope to someday recoup that investment. It’s nonsensical, though. Not only are they not going to recoup