Double Opt-in

Martech Zone articles tagged double opt-in:

  • Social Media & Influencer MarketingHow to preven fraud in an online voting contest (infographic)

    Easypromos: How to Prevent Fraud in Your Next Online Voting Contest

    We’ve launched many contests to attract more subscribers to our email program. While we have extensive development resources, there’s no way we will be developing the contest ourselves. Why? Well… Fraud I’ve cheated in an online contest. Years ago, we had a regional social media contest to find the most famous man and woman in town. After I viewed the…

  • Content Marketing
    opt in options subscription

    What Are Single, Confirmed, and Double Opt-In?

    Regardless of what type of marketing messaging you’re doing, you’ll need to provide a methodology for the subscriber to opt-in to those messages. Most countries and trade policies enforce some kind of anti-spam regulations, so recording the sources and activities of behaviors is critical. Here are the methodologies: Single Opt-In – This is the typical method for email and text…

  • Email Marketing & Automation
    double opt in subscriptions

    The Pros and Cons of a Double Opt-In Email Campaign

    Customers don’t have the patience to sort through cluttered inboxes. They’re inundated with marketing messages on a daily basis, much of which they never signed up for in the first place. According to the International Telecommunication Union, 80 percent of global e-mail traffic can be classified as spam. Additionally, the average email open rate among all industries falls between 19…

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